There's a new member in the parent rap crew -- and we're not talking about Kanye.
"The Motherhood" is performed by a British mom (the accent absolutely makes this one), and "features" the Fiat 500Ls. So, yes, it's a car commercial, but as Copyranter points out, this spot is heavy on mom jokes and light on car-selling.
Elena Bernardelli, Fiat UK's marketing director told Digital Spy that the company wanted to reach "dynamic mothers ... balancing motherhood with their desire to keep hold of their pre-children identity." Naturally, that vision led to inspired rhymes such as "Work versus home is a mental complication. I got my elbows deep in infant defecation."
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