The makers of two popular energy drinks, Red Bull and Monster, are arming for a legislative battle in Washington over whether caffeine and other ingredients pose a health risk that merits tougher regulation.
Red Bull North America hired two lobbying firms in the last quarter of 2012 -- Heather Podesta & Partners, and Olsson, Frank, Weeda, Terman, Matz, according to newly released lobbying disclosure reports. Monster Energy Co. hired the white-shoe law firm Covington & Burling, and paid the firm $100,000 in the fourth quarter of 2012.
The investment in lobbyists -- a first for both companies -- comes after the Food and Drug Administration last fall said it was investigating links between highly caffeinated energy drinks and more than a dozen deaths. Members of Congress this month launched a preliminary investigation into more than a dozen energy drink manufacturers.
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