Friday, January 18, 2013

The Full Feed from HuffingtonPost.com: Even Dissatisfied McDonald's Customers Are Likely To Return, Fast Food Survey Says

The Full Feed from HuffingtonPost.com
The Full Feed from HuffingtonPost.com
Even Dissatisfied McDonald's Customers Are Likely To Return, Fast Food Survey Says
Jan 18th 2013, 20:53

According to a new survey, loyal customers of McDonald's may often be dissatisfied with the fast food behemoth, but that doesn't stop them from going back for more.

The survey, conducted by market research company Consumer Edge Insight, revealed that though only 22 percent of McDonald's customers said that they were "extremely satisfied" by their last visit to the fast food eatery (by far the "lowest score in the survey," according to the Consumerist), McDonald's still enjoyed one of the highest "Intent to Visit Again" scores, with 64 percent of visitors saying that they are "extremely likely" to visit again.

According to a news release, only people who had visited the chain at least once in the last three months were asked these questions.


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